Our Work
Polaris delivers measurable impact across growth, commercial performance, operations and leadership. The results below reflect hands-on experience gained from building and scaling high-performance businesses.
Vendor Growth and Market Development
We have launched and grown 100+ technology vendors across the UK, Europe, the Middle East and South Africa, helping new entrants become category leaders or strong challengers within their first year. Significant reseller and distributor traction is typically secured within weeks of launch.
Our approach combines structured go-to-market planning with a vertical-led sales and business development methodology. Every engagement begins with market sizing, competitor benchmarking, pricing analysis and gap identification to ensure clear, competitive positioning.
We work across cloud, hybrid IT, storage, NAS, HPC, connectivity and security, targeting reseller partners who specialise in the industry verticals where each vendor’s technology performs best. Commercial terms including rebates, MDF, targets, stock commitments and performance expectations are established from the outset.
Examples of Experience:
• Built multi-tier channel frameworks as a standard part of every launch.
• Launched and scaled vendors across cloud, storage, NAS, HPC and connectivity.
• Onboarded 1000+ reseller partners specialising in key vertical markets.
• Positioned new vendors as leaders or top-tier challengers within one year.
• Secured early stock commitments and structured quarterly plans.
Outcomes:
Rapid traction, stronger positioning and a scalable, repeatable route-to-market.
Partner and Channel Development
We build channel ecosystems that convert strategy into sales. Our focus is on selecting partners who can influence deals, drive adoption and deliver consistent revenue. Every engagement centres on equipping partners with the clarity, confidence and commercial tools they need to succeed.
We assess partners based on industry fit, customer credibility and sales culture, ensuring each vendor is backed by organisations capable of real impact. This is supported by complete enablement, structured engagement and hands-on commercial alignment throughout the sales cycle.
Examples of Experience:
• Built multi-tier channel frameworks tailored to partner capability and market maturity.
• Designed partner programmes, incentives, deal registration models and enablement pathways.
• Delivered full enablement including sales training, positioning guides, demo frameworks, marketing toolkits and onboarding documentation.
• Resolved channel issues including pricing inconsistencies, territory overlap and distributor misalignment.
• Ran structured QBRs, planning sessions, joint sales activity and performance reviews to maintain momentum and accountability.
Outcomes:
A motivated, capable and aligned partner network that delivers stronger sales momentum and reliable long-term growth.
Strategic Partnerships and Alliances
We build alliances that strengthen propositions, extend market reach and accelerate revenue. Our work connects vendors, distributors, service providers and complementary technology brands to create partnerships with clear commercial advantage.
We identify the right strategic fit, align commercial interests and coordinate joint execution across sales and marketing. This includes co-selling structures, shared pipelines, co-funded campaigns and joint events that fast-track adoption.
We also develop integrated cross-vendor solutions across storage, networking, compute and content workflows, including lifecycle models such as the 3-2-1-1 data protection approach.
Examples of Experience:
• Built alliances across vendors, distributors, resellers and service providers.
• Delivered joint propositions and shared sales pipelines.
• Coordinated co-funded marketing, events and launches.
• Designed cross-vendor solutions for complementary technologies.
• Managed commercial alignment and multi-stakeholder delivery.
Outcomes:
Stronger propositions, wider reach and faster growth through aligned partnerships.
Marketing, Brand and Go-to-Market Execution
We connect commercial strategy with marketing execution to drive visibility, adoption and sustained demand. Our approach combines structured go-to-market planning with clear messaging, strong positioning and high-quality partner activation.
We deliver full launch frameworks, cross-channel campaigns and industry-specific content that aligns product value with market demand. This includes co-funded marketing, reseller and distributor campaigns, MDF planning, digital strategy and flagship events that generate significant commercial impact.
Brand clarity is a core strength. We simplify complex propositions, refine messaging and align global and regional positioning to support stronger market presence and faster customer engagement.
Examples of Experience:
• Delivered product launches, reseller campaigns and joint marketing with distribution partners.
• Managed MDF budgets up to £500k per year and delivered campaigns with measurable ROI.
• Created datasheets, guides, toolkits and content aligned to vertical-specific use cases.
• Led major industry events and trade shows generating £100k+ in MDF and multimillion-pound subsequent revenue.
• Repositioned brands and aligned messaging with commercial strategy.
• Developed full go-to-market plans supported by sales enablement tools and partner activation.
Outcomes:
Stronger brand presence, clearer messaging and faster adoption through campaigns that directly support commercial growth.
Operational Efficiency and Automation
We strengthen how businesses run by simplifying complexity, improving process flow and creating operational clarity. We begin by mapping current workflows, identifying bottlenecks and understanding how operational friction impacts customer experience and commercial performance.
We redesign processes and integrate systems to reduce manual work, improve accuracy and increase speed. This includes workflow automation, ERP and CRM optimisation, real-time reporting and operational models that improve forecasting, accountability and day-to-day execution.
Our work has delivered major gains including a full NetSuite migration with zero downtime, reducing aged stock from £2.5m to £900k and freeing up cash flow through cleaner data, clearer processes and more disciplined operational control.
Examples of Experience:
• Delivered full ERP and CRM integrations including a complete NetSuite migration.
• Reduced order-processing time by 40 percent and manual administration by 50 percent.
• Implemented automated reporting and inventory tools to improve accuracy and cash flow.
• Removed operational friction by streamlining handovers and eliminating manual steps.
• Improved customer experience through faster, more reliable operational performance.
Outcomes:
Lean, reliable operations that scale efficiently and support stronger commercial results.
Data, Insights and Automation Impact
We turn data into practical insight that strengthens decision-making, improves forecasting and increases commercial control. Our work brings together sales, marketing, finance and operations data to create a single, accurate view of business performance.
We design forecasting models, performance dashboards and reporting structures that reveal trends, risks and opportunities. This includes sales and partner performance analysis, margin tracking, inventory and demand planning, customer segmentation and automated reporting across multiple systems.
Automation plays a major role. We build tools that deliver real-time visibility, including automated sales reporting, partner insights, forecasting models, pricing updates, inventory alerts and financial performance summaries.
Examples of Experience:
• Developed dashboards and BI tools using NetSuite, PowerBI and HubSpot.
• Built automated reporting for sales, partners, inventory and forecasting.
• Created data models for margin analysis, demand planning and performance tracking.
• Improved decision-making through cleaner data and unified reporting structures.
• Delivered tools that increase forecasting accuracy and commercial visibility.
Outcomes:
Clearer decisions, faster reporting and stronger commercial performance through accurate, real-time insight.
Warehousing, Fulfilment and Delivery
We design and oversee fulfilment models that support scale, accuracy and speed. Through trusted operational partners, we manage high-volume logistics with global reach, handling up to 500 orders per week and supporting inventory profiles ranging from lean just-in-time models to multi-million-pound stockholding.
Our work connects fulfilment with ERP, CRM and real-time reporting systems, ensuring accurate stock visibility, automated alerts and seamless customer updates. This includes leading the end-to-end migration of a global £30m business onto Oracle NetSuite with zero downtime and integrating sales and operations to create a unified, high-performance workflow.
We have also developed industry-leading capabilities such as integration centre operations, where complementary technologies are assembled, configured and tested before shipping — a major differentiator for vendors requiring specialist handling or pre-deployment preparation.
Examples of Experience:
• Managed global fulfilment operations supporting hundreds of weekly shipments.
• Designed scalable workflows that improved accuracy, speed and consistency.
• Delivered ERP, CRM and reporting integrations for real-time visibility.
• Built automated tools for stock control and just-in-time inventory management.
• Established specialist integration centre services for combined technology solutions.
• Negotiated SLAs and performance dashboards to ensure reliability and accountability.
Outcomes:
Faster delivery, lower cost, improved customer experience and a fulfilment model that scales with demand.
Technical Support and Enablement
We provide complete technical support and enablement to strengthen partner capability, accelerate adoption and improve customer experience. Our approach covers the full lifecycle from pre-sales design to post-sales resolution, ensuring partners and customers receive fast, accurate and expert support.
Pre-sales services include solution design, product configuration, technical validation, competitive comparisons, customer demos, training and sizing. Post-sales support covers installation guidance, troubleshooting, issue resolution, escalation, RMA management and continuous feedback loops to refine product positioning and customer success.
Enablement is delivered through structured technical playbooks, training sessions, certification pathways, use-case templates, comparison guides and demo frameworks. This gives partners the clarity and confidence they need to sell, support and position products effectively.
Examples of Experience:
• Delivered full pre-sales and post-sales support across storage, networking and compute solutions.
• Developed technical playbooks, training assets and certification pathways.
• Provided escalation management, troubleshooting and customer success workflows.
• Created comparison guides, demos and use-case templates for partner readiness.
• Improved partner capability and reduced vendor support burden.
Outcomes:
Faster adoption, stronger partner confidence and a lower support burden through reliable, high-quality technical enablement.
Business Strategy and Leadership
We help businesses gain clarity, structure and direction through practical, commercially grounded strategy. Our work spans long-term planning, organisational design, strategic reviews and leadership alignment, ensuring every decision supports sustainable growth.
We have played a key leadership role in building a technology company from launch to £110m in annual revenue within five years, guiding commercial, operational and organisational development across sales, marketing, finance, operations and partner management. This cross-functional leadership experience underpins our ability to support founders, boards and executive teams as they scale, transform or reset their direction.
Our approach is calm, structured and hands-on. We simplify complex choices, strengthen commercial judgement and link strategy directly to execution so progress is measurable and momentum is maintained. We improve cross-department collaboration, create clarity and help build teams capable of consistent performance in demanding environments.
Examples of Experience:
• Delivered long-term business planning, commercial restructuring and strategic turnaround programmes.
• Designed organisational structures and leadership frameworks to support scale.
• Supported board reporting, investment readiness and due diligence processes.
• Mentored leadership teams and improved cross-functional alignment.
• Strengthened commercial discipline through clear goals, forecasting and accountability.
Outcomes:
Clearer direction, stronger leadership capability and strategies that translate into measurable, sustained progress.
Advisory and Interim Leadership
We provide advisory and interim leadership support to help businesses navigate growth, transition and complex commercial challenges. Our work covers commercial strategy, organisational structure, sales and GTM performance, operational reset and board-level decision support.
In interim roles, we lead teams, set direction and restore clarity. This includes running leadership meetings, restructuring functions, improving cross-team alignment, stabilising underperforming areas and supporting founders or executives through periods of change. We also represent the business externally, ensuring continuity and confidence with partners, customers and vendors.
Our style is calm, structured and commercially sharp. We simplify decisions, act pragmatically and work hands-on where needed to build trust quickly and maintain momentum.
Examples of Experience:
• Provided advisory support across commercial, operational and organisational strategy.
• Led sales and commercial teams, set targets and guided execution.
• Restructured departments and improved cross-functional alignment.
• Supported founders and boards through scale, transition and high-pressure periods.
• Represented businesses in external commercial and partner engagements.
Outcomes:
Stronger leadership continuity, clearer direction and a steady hand during periods of change or growth.
Commercial Operations and Finance
We strengthen commercial foundations by improving financial control, pricing discipline and operational clarity. Our work covers contract creation, pricing and margin structures, rebate models, forecasting, budgeting and commercial governance, ensuring businesses make decisions with accuracy and confidence.
We have influenced full P&L performance, revenue planning, profitability improvement and cash-flow optimisation across complex commercial environments. This includes designing commercial models that link sales, finance and operations, reducing risk and improving predictability.
We build practical tools and systems that support commercial decision-making, including pricing models, margin calculators, rebate structures, forecasting frameworks and automated reporting dashboards. These tools provide real-time visibility and help teams stay aligned to financial and operational goals.
Examples of Experience:
• Designed pricing, margin and rebate frameworks for sustainable profitability.
• Created forecasting and budgeting models used across sales and finance.
• Improved P&L performance through cost control, commercial restructuring and cash-flow optimisation.
• Negotiated vendor and supplier contracts, including commercial terms and performance structures.
• Built automated dashboards and reporting tools for accurate commercial visibility.
Outcomes:
Stronger profitability, clearer financial control and commercial models that support sustainable growth.
Leadership and Culture
We help organisations build leadership strength, improve team performance and create cultures that support growth. Our work addresses the issues that hold businesses back, including misaligned teams, siloed departments, unclear roles, low accountability and poor communication.
We mentor leaders, design performance frameworks and support managers through periods of scale or change. This includes improving cross-team collaboration, building high-performance expectations and embedding a culture of ownership and commercial focus across the organisation.
Our approach is practical and people-focused. We simplify communication, clarify expectations and create structures that help teams perform confidently and consistently, even during periods of transition or pressure.
Examples of Experience:
• Mentored leadership teams and coached managers through scale and change.
• Improved accountability, communication and alignment across multiple departments.
• Designed performance structures that raised expectations and improved delivery.
• Supported organisations through leadership gaps and periods of cultural reset.
• Strengthened collaboration between sales, operations, marketing and finance.
Outcomes:
Better team performance, clearer expectations and more confident leadership supported by a healthy, productive culture.
Transformation and Change Management
We guide organisations through complex change with clarity, structure and steady leadership. Our experience spans organisational and commercial restructuring, operational realignment, cultural reset, system migrations, scaling teams and strategic redirection.
We have led significant change programmes including expanding and consolidating teams, transitioning to outsourced fulfilment models, repositioning product portfolios, managing leadership transitions and realigning sales and channel strategy. Our cultural work includes leading a post-Covid reset that contributed to achieving the Investors in People Gold accreditation, awarded to only a small percentage of applicants.
Our approach is structured, clear and communication-led. We simplify complexity, build alignment quickly and maintain progress while protecting commercial performance. This ensures teams remain stable, disruption is minimised and new systems or structures are adopted smoothly.
Examples of Experience:
• Delivered organisational, commercial and operational restructuring programmes.
• Managed ERP, CRM and BI migrations and accelerated adoption across teams.
• Led cultural reset initiatives and strengthened engagement post-transition.
• Supported leadership transitions and strategic redirection during periods of change.
• Improved alignment across departments to increase performance after realignment.
Outcomes:
Reduced disruption, stronger alignment and smoother transitions that maintain commercial momentum through every stage of change.