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Polaris growth consultancy
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Partner and Channel Development

High-performing partner ecosystems built on clarity, alignment and commercial strength

Polaris helps vendors and businesses build channel programmes that create loyalty, capability and predictable revenue. Our approach combines targeted partner recruitment, structured enablement and commercial frameworks that ensure every partner knows exactly how to position, sell and scale your solutions.


We build ecosystems using a verticalised method that aligns each partner type with the markets and use cases where they are most likely to win. This ensures you attract motivated, well-matched partners rather than broad, unfocused networks. Every programme is designed to strengthen channel integrity, reduce conflict and improve performance across distribution, VARs, MSPs, resellers and specialists.


From initial partner identification to onboarding, enablement and long-term relationship management, we create a channel structure that delivers growth consistently and supports your wider commercial strategy.

Key Areas We Cover

What This Means for You

What This Means for You

  • Partner programme design and tiering
  • Incentive, rebate and deal registration structures
  • Targeted recruitment of VARs, MSPs, resellers and specialists
  • Onboarding frameworks, guides and training resources
  • Sales enablement and vertical-specific positioning tools
  • Quarterly planning, performance tracking and QBR structure
  • Joint marketing campaigns and MDF planning
  • Channel data analysis, reporting and integrity control

What This Means for You

What This Means for You

What This Means for You

  • Faster activation of partners who can generate revenue quickly
  • A structured, scalable programme that builds loyalty and capability
  • Clear commercial rules that reduce channel conflict
  • Consistent partner engagement and stronger collaboration
  • Better educated partners with sharper positioning and sales tools
  • Predictable revenue from a well-managed partner ecosystem

Why Polaris

Partner networks built through real experience, not theory


With over 1,000 partners onboarded across AI, enterprise, media, public sector, retail and service provider environments, we understand what each partner type needs to succeed. Our insight into how distributors, VARs, MSPs and specialists operate ensures every programme is grounded in commercial reality and designed to deliver momentum quickly.



A verticalised, performance-driven model


We identify partners based on their customer base, vertical focus, capability and commercial appetite. This ensures your ecosystem is built around partners who can convert the most valuable opportunities — not just those willing to sign up. Our ongoing involvement through enablement, QBRs, marketing and sales support keeps performance high and relationships strong.

A Snapshot of Our Work

A technology vendor needed to rebuild its channel after years of inconsistent performance and low reseller engagement. Polaris redesigned the partner programme, introduced tiering and commercial incentives, and identified gaps across key verticals. Within one quarter, more than 200 high-value partners were recruited, onboarded and enabled, leading to stronger opportunity coverage, higher deal-reg participation and measurable revenue uplift.

If you want a channel ecosystem that drives loyalty and predictable revenue, let’s talk.

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