Market Expansion and Vendor Representation

Launches shaped by real-world market building

Having launched more than one hundred vendors across the UK, Europe and the Middle East, we understand exactly what it takes to enter a market quickly and meaningfully. Our verticalised method ensures your strategy focuses on the customers and partners most likely to adopt early, creating a launch model that is commercially sound and operationally ready.

A complete ecosystem approach

We do more than design entry strategies — we build the entire partner ecosystem. From securing distribution agreements to onboarding the first wave of resellers and aligning sales and marketing resources, we create a structure that delivers immediate traction and continues to scale. This ensures your presence is established with credibility and backed by partners who can convert opportunities from the start.

A global technology vendor needed immediate traction in the UK and Ireland after years of fragmented, low-volume activity. Polaris rebuilt the launch model, identified priority verticals and secured coverage across distributors, key media and entertainment partners, photographic specialists and enterprise VARs. Within the first quarter, the vendor had a fully functioning ecosystem, active pipeline across multiple verticals and clear commercial structures driving consistent early revenue.